This meme originates from the 2005 comedy film "Wedding Crashers," starring Vince Vaughn and Owen Wilson as two divorce mediators who crash weddings to meet women. In a memorable scene, Vaughn's character, Jeremy, is caught in an awkward moment where he's trying to politely decline an invitation from Gloria, played by Isla Fisher, while maintaining a forced smile. The quote "I won't be able to make it" perfectly encapsulates his attempt to soften the refusal with politeness, even though his body language screams discomfort. This scene has found its way into meme culture as it humorously captures the universal experience of having to decline unwanted invitations or activities, making it a staple for relatable online content.