The Tony Stark setup meme takes one of the most memorable scenes from Marvel's Iron Man, where Robert Downey Jr., playing Tony Stark, enters his high-tech lab with his signature swagger and says, "Wake up, daddy’s home." This moment captures Stark's quintessential confidence and his larger-than-life persona. The scene became meme-worthy because it perfectly encapsulates the kind of over-the-top bravado that people love to imitate in exaggerated fashion. This image of Tony Stark has become iconic as it represents the idea of coming into a space with unwarranted self-assurance, often used humorously to mock such behavior in everyday life.