The Kourtney Kardashian hype up meme originates from a scene featuring Kourtney Kardashian, where she delivers a passionate and somewhat carefree speech to her friends. Her quote, "It doesn’t matter because at the end of the day I don’t care how much money is in my bank account," encapsulates the essence of prioritizing experiences over financial constraints. This scene has been transformed into a meme due to its relatability in social situations where one person tries to persuade others to join in on extravagant plans, ignoring budgetary concerns. As a member of the Kardashian family, Kourtney’s public persona and lifestyle make this meme particularly fitting for scenarios requiring a push towards indulgence.