This meme originates from the reality TV show "90 Day Fiancé," which follows couples who have applied for or received a K-1 visa, and therefore have 90 days to marry each other. The character in question is Ed, a memorable participant known for his unique personality and dramatic flair. In this particular scene, Ed stands in a poorly lit parking lot, makes a resigned yet casual hand gesture, and declares, "I do not believe in love," before dramatically walking away. The scene is played out with the backing track "Holding Back Tears" by Signature Tracks, adding a melodramatic touch that makes it ripe for meme culture. As with many reality TV moments, it's the combination of an over-the-top personal declaration and the mundane setting that turns this into meme gold.