The 'No no, don't say that' meme stems from a memorable scene in the 2006 film "Click," starring Adam Sandler. In this specific moment, Sandler's character, Michael Newman, is emotionally drained and pleading for something not to be said, reflecting deep regret and exhaustion. The scene is a poignant part of the movie where reality hits hard, and it's a testament to Sandler's ability to convey both comedy and drama. Over time, the internet has taken this heavy moment, recontextualizing its desperation and sadness into a comedic format by pairing it with trivial or ironic situations.