This meme finds its roots in the joyous aftermath of a football victory, specifically during the Africa Cup of Nations (AFCON). The scene captures a Nigerian fan reveling in the moment right after his team secures a win at the stadium. Surrounded by fans of the losing team, he joyfully mocks them as they leave, saying "one by one they don dey go". The video became viral due to its infectious energy and the universal feeling of joy when your team wins against a rival, capturing not just a moment in sports but a timeless feeling of triumph.