This meme originates from an iconic scene in the TV series 'True Detective' where Matthew McConaughey's character, Rust Cohle, makes a memorable exit from an office environment. As he strolls through the cubicles with a nonchalant demeanor, he lights a cigarette before even reaching outside, accompanied by the laid-back vibes of "Could You Be Loved" by Bob Marley & The Wailers. This scene captures the essence of a mental escape, perfectly blending Cohle's seemingly indifferent attitude with the chill reggae tune, making it ripe for meme culture that values relatable expressions of apathy and freedom.