The meme featuring Maddy from Euphoria, played by Alexa Demie, comes from a scene where she's sitting at a table with a serious expression, making bold statements that reflect a willingness to say anything to get what she wants. The quote "and I believe in capitalism" encapsulates this perfectly, as it suggests a performative belief rather than a genuine conviction. This meme template entered the meme world as part of a larger trend of using iconic television characters to express everyday relatable situations, especially those involving a slight exaggeration of our true feelings or intentions.