The 'He's not broke!' meme comes from a scene in the 2002 Spider-Man film featuring Tobey Maguire as Peter Parker and Kirsten Dunst as Mary Jane Watson. In the movie, Peter is portrayed as the quintessential broke superhero, balancing his responsibilities as Spider-Man with his less-than-impressive personal life. The meme captures a moment where Mary Jane seems to be defending Peter, while his expression conveys a mix of awkwardness and resignation. This moment has been repurposed in meme culture to humorously critique financial delusions and misguided optimism, especially in romantic contexts.